Questions:
1.Explain the of three types of marketing information.
2.The international marketing research process is more complex than that of a domestic research process. Please explain with examples.
3.In determining a location for a convenience copying center, what kinds of secondary data should be available for each proposed location?
4.Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful.
5.Explain the two types of consumer purchase panels.
6.Explain the observational method, both pros and cons.
7.Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes.
8.What is a disguised question and when is it normally used?
9.Define simple random sampling and systematic sampling, including an example of use.
10.Define penetration pricing.