Problem
1. Provide a brief overview of the restaurant chain to provide perspective and scope of the company The Cheesecake Factory.
2. Explain the mission and vision of the company.
3. Explain what their primary business is, and where they believe their future direction lies.
4. Tell the the history of the company.
5. Assess their competitive advantage (what they do better than any other company; what makes them unique in the restaurant chain industry).
6. Assess the future of the industry. How do you foresee the restaurant chain industry changing in the future, including the growth of more specialized restaurants?
7. Based on your understanding of the restaurant chain, the industry, and its future, offer 3-4 strategies that you would propose the restaurant chain follow in order to not only remain competitive in its future market but to garner greater market share. Additionally, present the implications for management/leadership for such strategies.