Problem
Explain the meaning of the term benchmarking and giving one example relevant to H Ltd
Humpty Ltd (H Ltd) which is a wholesale seller (on credit) of a range of children's toys to retailers (it is the retailers who then sell to the end customer); H Ltd's has performed reasonably well in recent years but, in a changing market for children's toys, has become more subject to tough competition from other products which appeal to present day children.