Assignment:
Marketing Plan
For the first six (6) months your company is in business-to give you time to perfect your product and to learn from actual customers-you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness-both of which are critical to success.
Marketing Plan & Sales Strategy (MS Word or equivalent)
Create the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:
Define your company's target market.
Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.).
Use the factors listed in the course text graphic to assess your company's market competition.
Defend your strategy to successfully compete against market leaders in your segment.
Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (Market Share Distribution).
Clarify your company's message using the information provided on the worksheet in the text
Identify the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
Format your assignment according to these formatting requirements:
Cite the resources you have used to complete the exercise.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
You must Include a cover page containing the title of the assignment The cover page and the reference page are not included in the required page length.