Explain the market segmentation approach, Supply Chain Management

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Explain the market segmentation approach

Discuss the below in detail:

Q: In a market segmentation approach, the marketing mix is designed to appeal to subgroups of consumers who are as homogeneous as possible with similar wants and needs and will respond in a like manner to an organization's marketing mix.

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Supply Chain Management: Explain the market segmentation approach

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Supply Chain Management: Explain the market segmentation approach

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