Assignment: Lobbying & Persuasion
Length: 1750 words.
Read the following article "The Milk Lobby Really DOES Think You're Stupid" By Jackie Norman and answer the following questions using examples to illustrate their point.
i. Explain the main techniques of persuasion used in this article.
ii. What is the key message of the article? Explain the elements used that help build credibility around the key message.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.