Discussion Post: Industrial Marketing
Imagine you are a consultant and you are required to develop the B2B Marketing strategy for the B2B division of a Company that has B2C and B2B division
• Explain the main differences between the B2C and B2B world. Analyze those differences in the company chosen o The buyer
o The target audience
o Purchase process
o Relationship with the client o Marketing strategies
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.