Explain the key determinants of national advantage, Marketing Management

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Explain the key determinants of national advantage

Problem: International Marketing

Essay type full answers required.

a) Explain the key determinants of National Advantage with appropriate examples for each determinant.

b) Critically discuss the role of International marketing research and its benefits for a company that operates in international market.

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Marketing Management: Explain the key determinants of national advantage

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Marketing Management: Explain the key determinants of national advantage

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