Explain the key characteristics of the scientific method


Question: 1. Discuss SIM of the likely problems facing the market in a small film that has lust purchased an inexpensive personal compiler help develop a marketing information system.

2. Explain the key characteristics of the scientific method and show why these are important to managers with research.

3. How is the situation analysis different from the data collection step' Can both these steps be her at the same time to obtain answers sooner! Is this wise!

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Marketing Management: Explain the key characteristics of the scientific method
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