Write a 2-3 page paper in which you respond to the following case question:
Analyze the failure of Coca-Cola Blak in the U.S. market. Assume that Coca-Cola has decided to re-formulate the product's taste and re-launch it and you are in charge of the promotions campaign for the re-launch. Explain the issues and factors you would take into account and the elements you would include in developing your promotions strategy for the re-formulated product.