Problem: In your role as a Vice President of Marketing, you must participate in the indoctrination experience of new employees during the on boarding process. One of your essential tasks is to present features and benefits of the organizational identity (values, philosophy, cultural nuances, etc...) to the new employees.
1. Explain the intricacies of organizational identity and individual personal identity. Is it important for an employee to decide to align her/his individual personal identity with the organizational identity?
2. As a leader, explain how you would present the organizational identity to new employees to ensure they make the decision to align their individual personal identity with the organizational identity.