Some of the topics you have learned about were branding, integrated marketing communications, customer relationships, ethics and promotion, promotional tools and customer loyalty. Now it is time to put it all together.
Using what you have learned in the text, Discussions, and Seminars, answer the following questions: (Feel free to do additional research if you wish.)
Describe the concept and importance of branding. Explain the effect retail branding has on customer relationships.
Checklist:
- Describe the concept of branding.
- Describe the concept of customer relations.
- Explain the influence of branding on customer relationships.
Describe the different types of ethical issues and legal responsibilities of a retailer associated with promotion management. Provide specific examples.
Checklist:
- Identify ethical issues and laws relating to promotion.
- Describe the types of ethical issues pertaining to promotion.
- Discuss the legal responsibilities pertaining to promotion.
List several promotional tools used by retailers to generate sales. Describe how each tool increases repeat visits, builds customer loyalty, and increases market share. Give specific examples.
Checklist:
- Evaluate promotional tools used by retailers to generate sales..
- Compare the types of promotional tools used by retailers.
- Recommend the best promotional tools used by retailers to generate retail sales. Explain your recommendation in terms of repeat visits, customer loyalty, and market share.
In no more than 5 double-spaced, typed pages in 12-point font (Times New Roman), respond to the questions. Be sure to include references for any resources you use. . Please use APA format.