Assignment: International Marketing
The Slide Show (8-10 slides) should explain the industry the MNE is in and it's positioning (1st slide), where it operates and is based (2nd slide), general structure and common entry modes (3rd slide), historical development (4th), government relations (5th), past controversies (6th), instances of standardization vs. adaptation in the marketing mix (7th) and a particular challenge it faces (8th). If you need an extra slide or two to be sure to get your point across, feel free, but please no more than 10 slides total (not including an introductory slide). Presentations should be on PowerPoint or other presentation software with the ability to be posted to canvas. The presentation may include sound, but it is not required.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.