Your report and overview should address the following key strategic issues:Conduct a complete study of the external environment in which Fiat competes, and identify the critical strategic factors in each of the following areas:
- The Competitor Environment
Based on the analysis, what advice can you give Fiat’s management to improve and continue the company's successful expansion of the Fiat vehicles into the United States market? Recommend an integrated and coordinated set of commitments and actions which will exploit the company's core competencies, sustain growth, and ensure maximum performance and value for shareholders.