Explain the importance of marketing research


Problem:

You are a marketing manager who has been asked to present a PowerPoint presentation to your employees on the marketing research process. Prepare at least a 15-slide PowerPoint to explain to your employees about the marketing research process. Your PowerPoint presentation must include the following:

Title and Business Name

What is Marketing Research?

Explain the Importance of Marketing Research.

Describe your marketing goals and objectives.

Explain each of the 6 steps of the marketing research process and be sure to apply them to your presentation.

Making a Decision and implementing your action plan.

List of References using APA format. Include at least three resources, one of which may be your textbook.

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Marketing Research: Explain the importance of marketing research
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