Read Case - "Political Microtargeting: What Data Crunchers Did for Obama" (on pages 114-115 of your textbook), then answer the following questions:
Explain the importance of high-quality information for political microtargeting.
Review the five common characteristics of high-quality information, and rank them in order of importance for political microtargeting.
Your response should be at least 400 words, with proper grammar, spelling and punctuation.