1- describe the concepts and principle applied by mcdonalds and jasmis
2- explain the importance of having all the principles in every organization
3- compare the effectiveness of the concepts and principles applied by mcdonalds and jasmis
4- compare the analytical techniques used by mcdonalds and jasmis in supporting their marketing decisions
5- evaluate the concept and principle appplied to the marketing of mcdonalds and jasmis in order for them to make recommendation for improvement .