Assignment task: Answer ALL the 3 (three) questions linked to the CASE STUDY
Please read the following case and answer the questions given at the end.
Case Study:
Ms. Cherry as the advertising manager for chemical topics magazine, is charged with the responsibility for selling advertising space in the magazine. The magazine deals primarily with chemical processing technology and is distributed solely by subscription. Major advertisers in the magazine are the producers of chemical processing equipment since the magazine is primarily directed at engineers and other technical people concerned with the design of chemical processing units. Since the size and composition of the target audience for chemical topics are key concerns for prospective advertisers, Ms.Cherry is interested in collecting more detailed data on leadership. While she presently has total circulation figures, she feels that these understate the potential exposure of an advertisement in chemical topics. In particular, she feels that for every subscriber to chemical topics, there are several others in the firm to whom chemical topics are routed for their perusal. She wishes to determine how large this 'secondary' audience is and also wishes to develop more detailed data on readers such as degree of technical training, level in the administrative hierarchy, and so on, since feels that these detail s would be quite helpful in influencing potential clients to commit their advertising dollars to chemical topics.
Questions:
1. What kind of research design is in order to answer Ms.Cherry's question? Why? Outline the procedure you would follow in attacking these questions.
2. "Research is much concerned with proper fact finding, analysis and evaluation." Do you agree with this statement? Give reasons in support of your answer and explain the importance of ethics in business research with suitable examples.
3. Discuss various kinds of charts and diagrams used in data analysis. Elaborate the use of SPSS in data analysis.