Assignment: Effective Consumer Relations
You are working as a manager in a local hospital. You received some patient satisfaction survey data and were asked to review the data and consider the impact on consumer relations.
Review the Patient Satisfaction Survey below:
Hospital Patient Satisfaction Survey
|
Patient Satisfaction Indicator
|
Current Performance
|
Goal
|
|
Hospital cleanliness
|
8.2
|
> = 9.2
|
|
Overall patient satisfaction with doctors
|
7.6
|
> = 9.2
|
|
Average patient wait time
|
13 minutes
|
< = 15 minutes
|
|
Overall patient satisfaction with hospital
|
9.7
|
> = 9.2
|
Complete the following prompts based on the chart provided above.
Patient satisfaction strength
a) Identify a patient satisfaction indicator that could be considered a strength for the hospital based on its current performance and the hospital's goal.
b) Identifya strategy the hospital could use so that this indicator remains a strength in patient satisfaction.
Patient satisfaction weakness
a) Identify a patient satisfaction indicator that could be considered a weakness for the hospital based on its current performance and the hospital's goal.
b) Identifya strategy the hospital could use so that this indicator does not remain a weakness in patient satisfaction.
Patient satisfaction opportunity
a) Identify a patient satisfaction indicator that could be considered an opportunity for the hospital based on its current performance and the hospital's goal.
b) Identifya strategy the hospital could use so that this indicator could transform into a strength in patient satisfaction.
Explain the importance of effective consumer relations in the health care industry.
a) Consider the role data (e.g., surveys) plays in effective consumer relations.
b) Consider the role communication plays in effective consumer relations.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.