Explain the impact of using reliable and valid measures


Problem: Post an analysis of the role of ethical decision-making on the practice of quantitative business research. In your analysis, do the following:

1. Explain the impact of using reliable and valid measures on quantitative findings.

2. Describe the negative impact of using inappropriate measurements, including supportive examples.

3. Explain the importance of knowledge of quantitative techniques to the ethical outcomes of quantitative research.

Be sure to support your work with a minimum of two specific in-text citations and at least one additional scholarly source.

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