Assessment:
Description
Choose 2 of the topics that have been covered from the following list:
- global strategy as business model change
- target markets and modes of entry
- globalising the value proposition
- global branding
- globalising the value chain infrastructure
- Globalising the supply chain
Select 2 organisations from any 2 service industries (4 organisations in total). For each organisation explain how they have applied your chosen theory(ies) and critically evaluate their approach and the reasons behind their successes/failures with respect to the theory.
Your evaluation should include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful or unsuccessful, contrary to the theory's recommendations and why this has been the case. Your assessment should be submitted in formal report format with an Executive Summary, Main Body, Conclusion and Bibliography