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Explain the functions of distribution channels

Part.1

What is a channel of distribution? What are channel intermediaries?

1. Explain the functions of distribution channels.

2. List and explain the types of independent and manufacturer-owned wholesaling intermediaries.

3. What factors are important in determining whether a manufacturer should choose a direct or indirect chan- nel? Why do some firms use hybrid marketing systems?

4 What are convertonal, vertical, and horizontal mar-keting systems?

Part.2

1. What is the decision facing Elizabeth Arden?

2. What factors are important in understanding this deci-sion situation?

3. What are the alternatives?

4. What decision(s) do you recommend?

5. What are some ways to implement your recommen-dation?

Attachment:- Marketing in action.rar

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Explain the functions of distribution channels

Reference No:- TGS01760291

Have a Question? (oR Write a Review)

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Explain the functions of distribution channels

Reference No:- TGS01760291

Recent Questions Asked Marketing Management

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