Explain the elements of the firms promotional mix, Marketing Management

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Explain the elements of the firms promotional mix

Problem

With regards to Volkswagen and their model Tiguan

1) Explain the elements of the firm's promotional mix.

2) Explain whether a push or pull promotional strategy will be used, or a combination of both.

3) Discuss the firm's use of digital, mobile, or social media marketing.

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Marketing Management: Explain the elements of the firms promotional mix

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Marketing Management: Explain the elements of the firms promotional mix

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