Marketing Homework
Textbook: Marketing Management by Greg W. Marshall and Mark W. Johnston, 3rd Edition.
As a continuation from the attached documents and using Chick-fil-A as the business for discussion and using a minimum of three scholarly articles answer the below five questions. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
When completing an homework for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the homework, meaning it may be necessary to locate homework-related material in chapters other than those corresponding with the module in which the homework is located. While the effort has been made to ensure that all material necessary for homework completion is found in the textbook, contact the instructor immediately if information needed to complete the homework cannot be located in the textbook. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook.
Task
1) Explain the elements of the firm's promotional mix. (Ch. 13)
2) Explain whether a push or pull promotional strategy will be used, or a combination of both. (Ch.13)
3) Discuss the firm's use of digital, mobile, or social media marketing. (Ch.13)
4) Explain your approach to advertising execution. (Ch. 14)
5) Explain the organization's use of sales promotion, public relations, live events, publicity, or personal selling. (Ch. 14)
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Chick-Fil-a- Marketing-Management.rar