Assignment: Consumer Behavior
1. Describe the elements of the traditional communications model, and tell how the updated model is different.
2. When should a marketer present a message visually versus verbally?
3. How does the two-factor theory explain the effects of message repetition on attitude change?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.