1) Define the types of customers in the travel and tourism industry. For example Business-to-business customers. (250 words)
2) Explain the effectiveness of customer service in the travel and tourism industry. (350 words)
3) Discuss the benefits that improved customer service could bring to Ryanair. (300 words)
4) Identify and discuss the use and importance of quality systems, like the RATER model, in the travel and tourism industry. (400 words)
5) Using the RATER model, analyse how Ryanair could improve their services in regards to helping with customer queries and resolving customer complaints. (700 words)