Assignment:
Q1. Explain the dual-mediation hypothesis. What are the implications for affecting consumers’ brand attitudes?
Q2. In low-effort situations, what characteristics of the message influence consumers’ affective response?
Q3. What are the advantages and disadvantages of featuring celebrities in advertising messages?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.