Explain the dilemmas resides in a decision, Marketing Management

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Explain the dilemmas resides in a decision

Discussion:

Q: Global advertising is one of the most challenging issues in global marketing. One of the main dilemmas resides in a decision whether to standardize or to adapt/individualize marketing communication strategy of a global brand on local markets. Pick one of these approaches and provide a concrete example of the company applying it.

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Marketing Management: Explain the dilemmas resides in a decision

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