Marketing Problem
a) What is blockchain and how do firms use it to meet organizational objectives? Provide examples.
b) Discuss the concept of AIDA in detail and its relevance for marketers.
c) Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.