a. Explain the differences between the day pricing of hotel rooms and the itinerary pricing of airline itineraries? (i.e. What is the product?, What is the resource?, and What is being priced?)
b. Consider the purchase of a customized laptop on Dell’s website. Customization involves choosing laptop components that have different price points. The choice of components determines the ultimate price of the laptop. Explain why the problem of pricing hotel rooms is a special case of the problem of pricing laptop components being shown to customers in Dell’s website.
c. In what way is Dell’s pricing problem more complicated than the pricing problem faced by a hotel?