Assignment: Sales And Marketing
(a) Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions.
(b) What do you think about companies incorporating social issues within their agenda? Do you think it is possible to be genuinely concerned about a social cause while trying to make a profit?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.