Explain the differences between behaviorism and mentalism


Problem

Mentalism and behaviorism are two different philosophies and they both strive to explain behavior. In ABA we try to avoid mentalistic viewpoints and explanations. How do explain and highlight the main differences between behaviorism and mentalism when it comes to analyzing behavior? I am making a brochure, so it has to short and concise. If you owned an ABA services business, do you have any names in mind that you would call your practice? I thought about Haven of Hope, but it isn't that catchy. What do you think?

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