Discussion Post: Trade Promotions, Events, & Sponsorships
A regional sporting goods chain purchased high-end golf simulators to install in each of its three stores, and management is considering the use of several trade promotional strategies to pay for them, including a title sponsorship or a grand opening event.
Explain the difference between these trade promotions. What should be considered to ensure these promotions are effective for the company to use? What other trade promotions might be considered?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.