Assignment:
Q1. What are the four role categories that describe each spouse in a household? Which role has changed the most in recent years, and why?
Q2. According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.