1. What are the implications for a salesperson if, when making a sales call, he or she discovers that there is no needs gap present? Illustrate your answer with an example.
2. Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions. Explain the cultural and societal issues that would be important to consider when developing a specific marketing strategy for this product.
3. Explain social business using an example.
4. Define authority. What are the three properties that identify authority?