Discussion Post
From the list below, choose a subject you would like to research. This will be the topic of your thread:
a) Customer loyalty
b) Global marketing
c) Marketing research
d) Branding
In at least 600 words, discuss your topic by addressing the following items:
1) Explain the concept of the marketing management topic (picked from above)selected for your paper (the attached textbook is a good source for this portion)
2) Examine at least one practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
3) Formulate a question for classmates about your topic that your classmates will respond to.
4) Have a separate heading for each of these three sections (concept, application/example, and question for classmates).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.