1. What would be the implications of your research paper?
2. Explain the concept of “price escalation” and tell why it can mislead an international marketer. What are the causes of price escalation? Do they differ for exports and goods produced and sold in a foreign country?
4. In many of the world’s marketplaces, a broad variety of media must be utilized to reach the majority of the target market. Name some of the various forms of media used today. What are some challenges that exist when using the same media tools for different marketplaces? Explain.