Homework: Digital Transformation
Situation:
You are a consultant hired to provide guidance for a family-owned small sized accounting and marketing service-based business with 20 employees based in Vancouver, B.C. The organization earns revenue through providing a range of accounting and consulting services to customers globally. The organization structure is hierarchical in nature. The CEO makes all the major decisions but looks to the staff for their buy-in and recommendations.
Although very successful in delivering the service to clients globally, much of the work is done using little digital technology. For example, accounting is very much paper based with rooms full of boxes of invoices and other accounting documents.
The CEO of the company has heard about the digital transformation and wonders what that would look like for the company. Unfortunately, the CEO knows little to nothing about what digital transformation means. If the CEO likes the idea, you might get hired to create a plan and execute a digital transformation for the business.
Part 1:
The first part of the homework is to write a paper that explains the concept of digital transformation to the company CEO. The paper will do a deep exploration and provide the CEO with a broad view of digital transformation and explains how your consulting team might be able to help with the transformation. Given the limited information, create a list of assumptions about the business.
The paper will contain the following:
i. Title Page
ii. Executive Summary
iii. Table of Contents
iv. Introduction
v. Explain all the assumptions that you are using for this paper.
vi. Explain the concept of digital transformation.
vii. Explain the difference between digital transformation and business transformation.
viii. Explain the tangible and intangible value digital transformation brings to the company.
ix. Explain the risks digital transformation brings to the company.
x. Explain the impact of digital transformation on organizational culture. Which organizational cultures might work best for digital transformation?
xi. Using Kaplan and Norton's Balanced Scorecard (four key areas), identify what might be the challenges for each area. For each challenge identified, what might be the mitigation?
xii. Using the TAM or UTAUT model identify the challenges that the company might encounter with staff and digital transformation.
xiii. Pick any organization and provide an example of a department that went through digital transformation and how it benefited that organization.
xiv. As the consultant, what would be the recommendation or recommendations as the starting point for this company's digital transformation?
xv. Conclusion.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.