Explain the concept of batna and zopa


Assignment task: Explain briefly on a Government team (suppose representative of Govt of Ontario) for the sale of all-in-one machine, that is printer, scanner, and copier on Cannon

 Explain the concept of BATNA and ZOPA.

  • Explain the SPIN selling methodology and how you used it in your presentation.
  • Explain your Customer-Value Proposition.
  • Explain how you used a Customer-Oriented Approach
  • Explain one type of Customer objection.
  • Explain how you used the LAER Model in your presentation to mitigate the customers objections.

Answer should be in 1200 words

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