Assignment:
The Quest for Competitive Advantage: Apple vs. Microsoft
- How much longer do you think Apple can sustain its competitive advantage (not just over Microsoft, but in general)? Explain.
Readings
1. Rothaermel: Competitive Advantage, Firm Performance, and Business Models
2. Welch, "Strategy for the Small Fry"
3. Chakravorti, "Finding Competitive Advantage in Adversity"
4. Optional: a quick and easy guide to competitive advantage.
What is Competitive Advantage? 3 Strategies the work By Kimberly Amadeo