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Explain the chosen marketing concept topic in general terms

Ch.11 Advertising Messages and Marketing

Ch.12 Integrated Marketing Communications and Media Choices

Ch.13 Social Media

Ch.14 Customer Satisfaction and Customer Relationships

1-Any Topic from Chapters 11-14

2-APA format, minimum 4 sources

3-Explain the chosen marketing concept topic in general terms AND cover how it is implemented in the student's chosen pretend business.

4- Paper will be a minimum of 1200 words (This includes title section, content, and references...in other words the entire paper)

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Marketing Research: Explain the chosen marketing concept topic in general terms

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