Explain the basic idea behind lsquostep flow models-nbsp
1. Explain the basic idea behind ‘step flow' models. Illustrate the importance of word of mouth and opinion leadership.
2. Critically examine the usefulness or not to marketers of the theory of adoption and diffusion of innovations.
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1 explain the basic idea behind lsquostep flow models illustrate the importance of word of mouth and opinion
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flight attendant job dangers attachmentreview the video below which sets the stage for your discussion responsebut you
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