Explain the bases of segmentation
Question: Explain the bases of segmentation and how you assess the attractiveness of each segment using porters 5 forces
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You will be assigned into teams by your facilitator and you will be asked to complete the business idea generation project together with your team members.
The alternative to working with an SME is to brand yourself as a (soon-to-be) graduate and job seeker. For this option, you build a seamless online portfolio
Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling
Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
Explain the bases of segmentation and how you assess the attractiveness of each segment using porters 5 forces
What is your understanding of an assortment plan? How is one developed? Why are they important?
Impact of recent macro changes on the company and its response: The response strategies may, for example, have been in relation to branding
Develop a branding strategy for your product or service that includes the brand name, logo, logan, and at least one brand extension.
how would you assess Brazil's prospects for balance of payments crisis/currency devaluation right now?
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