Explain the analogy between a service business and a theater, Marketing Management

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Explain the analogy between a service business and a theater

Problem

i. Explain the 5 dimensions of service quality.

ii. Explain the analogy between a service business and a theater.

iii. It advisable to engage in a price war with competitors? Why or why not?

iv. Do a digital marketing campaign for Hany (milk chocolate).

v. Do you consider having a Facebook fan page of your brand or posting an ad/picture of your brand in Facebook/Instagram/other social media a viral campaign already? Why or why not? What constitutes a viral campaign?

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Marketing Management: Explain the analogy between a service business and a theater

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Marketing Management: Explain the analogy between a service business and a theater

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