Explain targeting consumers base on gender might not be good


Discussion Post: Business Ethics Activities

• Task I: Watch Requiem for an American Dream. This documentary is very critical about corporations in business! Have a critical focus while watching it.

o Mention one unethical action of which the film accuses corporations/businesses.
o Is this accusation fair in your opinion? Can we find examples of the opposite (highly ethical companies)?

• Task II: TED Talk & discussion: Watch Gaby Barrios in "Why Gender-Based Marketing is Bad for Business,". Explain targeting consumers based on gender might not be a good driver of business. Do you agree with this assertion. Explain your answer.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Business Law and Ethics: Explain targeting consumers base on gender might not be good
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