Problem
Consider a company that you are familiar with.
1) Discuss what might be in the organization's external, general, or industry environment that would influence strategic planning for that company.
2) Review this video [Journey Healing Center- Competitive Analysis] on conducting a competitive analysis. Discuss how this example relates to assessing an organization's internal environment relative to competitive analysis. Include consideration of how metrics may play a role in this assessment.
A. Explain the SWOTT analysis - think internal AND external business environment. How does it relate to a business plan?
B. Describe elements of an internal business environment, including metrics. Describe elements of an external business environment, including metrics.
C. What's the role of sustainability?