Explain research nature and objectives in addition to types
(1)To identify and find solutions to the problems:
Research is essential to understand the problem in depth. For instance: >
- Why is that demand for a product is falling?
- Why is there a business fluctuation once in three years?
By identifying the problem as above; it's easy to collect the relevant data to solve problem.
(2) To help making decision:
Research is helpful for making the decision. For instance: Would we maintain the advertising budget same as last year? Research shall answer this question.
(3) To find alternative strategies:
Research is helpful to find substitute strategies. For instance: Would we follow push strategy or pull strategy to promote the product.
(4) To develop new concepts.