Discussion Post
Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (i) manufacturer of an infusion pump therapy kit for use in hospitals, (ii) a hospital offering a nutrition workshop for seniors, (iii) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.