Journal Problem I
Imagine you are working for a company that has $1 million to spend on a new strategy and is considering market development versus product development. In this case, what determining factors would be most important to consider? What recommendations would you make to the CEO?
Journal Problem II
In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.
Homework: Market Segmentation/ Market Situation
I. Describe a conflict situation that requires you to use i) avoidance, ii) defusion, and iii) confrontation in order to solve the problem.
II. Do you agree with privacy advocates who contend that Facebook should provide ways for users to opt out of the mobile ad targeting? Why, or why not?
III. Describe the relationship between annual objectives and policies.
IV. Briefly explain seven of the guidelines to follow in developing an organizational chart.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.