Assignment:
Explain your promotional strategy for your product or service.
· Complete a SWOTT analysis on the new product we've come up with. Here are the topics that need to be covered.
· S - Strengths
· W - Weaknesses
· O - Opportunities
· T - Threats
· T - Trends
- Develop an initial budget for your plan.
- Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
- Provide justification for your choices.
- Explain the evaluation and control methods you will use to measure the success of your plan.